Moorgarth case study |Waverley Mall — Moorgarth

The challenge
This run-down 1980s mall had been through numerous changes in ownership and several failed attempts to make it a success. Its prime central Edinburgh location meant very strict planning rules and previous attempts to change the roof area proved fruitless - we were told it wasn’t worth trying.

Waverley market, circa 1900

Roof demolition, 1982

The new plans, 2019

Everyone said it couldn’t be done
Given so many failed attempts to develop the roof space, we knew it was going to be a challenge. So we worked collaboratively with the Local Authority, listening to their concerns and ideas until eventually we presented a solution that worked for everyone.

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Inviting entrances
We transformed the discreet and easily missable entrances into wide, glazed areas with major brands such as Starbucks, Costa Coffee and Superdry to entice commuters arriving at the adjacent Waverley Station.

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Pulling in the locals
While it’s important to have a good mix of big brands, people are also looking for something unique.

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We approached a renowned independent coffee shop and roastery in Leith and co-invested with the two owners to enable them to occupy a space in our centre. Their artisan coffee is now a favourite with local office workers, bringing in a stream of regular footfall.

Getting the right mix of retail personality
These days people want more than the traditional ‘cookie cutter’ retail offerings, To give Waverley a sense of individuality, we identified the right blend of big brands, quirky independents and good local produce. This includes an award winning deli from the Scottish borders and a much loved local record shop.

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Welcoming tourists
Another offering at Waverley is a luggage check-in point where tourists can leave their bags following a morning checkout at their hotel. This gives them the freedom to explore the city, knowing their bags are safe in a convenient location next to the train station.

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Always innovating
The next addition to the centre is Enterprise Nation. This provides a physical environment for an ever changing range of creative cottage industry sellers that usually only trade through online channels. An exciting treasure trove of a shop, where visitors can pick up something completely unique. It’s only the second of its kind in the country.

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